An AI data team for growing consumer brands

The SKU you scale hardestmay be bleeding your margin.Ask which one, and why.

dataeze unifies your Shopify, Meta and 3PL data and puts a team of AI analysts on it, so anyone can ask a question in plain English and get one number the whole team trusts.

Book a 20-min call
LIVE IN 2 TO 4 WEEKS  ·  RECONCILED TO WITHIN 0.3% OF SOURCE  ·  ANSWERS IN SECONDS, SQL TO VERIFY
MARGIN LEAK · ALUM 200ML · LAST 7 DAYS
Finance5,84,000
Amazon5,12,000
Dashboard6,41,000
One number, on every desk
5,78,400±0.4% reconciled

Alum 200ml looks like a hero on revenue, but .

DOCap COD on Alum 200ml in tier-3 pincodes; push the 100ml there instead.

View the SQL that ran

Contribution = net revenue minus COGS, fees, shipping and RTO cost, per SKU.

SELECT sku,
       SUM(net_rev - cogs - fees - ship_cost - rto_cost) AS contribution
FROM sku_pnl
WHERE sku = 'ALUM-ROLL-200'
GROUP BY 1;
You have seen it reconcile on demo data. See it on yours
Illustrative demo data. Your numbers, live, in 2 to 4 weeks.
Live in production for
Phitku Redmat Pilates Kokuyo Camlin The Pant Project
Built by operators from
LenskartCars24OwndaysSC JohnsonAirtelHT Media
The rounding error

Lose 5 orders today and the dashboard calls it 0.1%. To those 5 customers, it was 100%.

Averages are where growth quietly dies. Your reports round the misses away; we build the foundation that catches every single one.

See it work

Ask your data anything. Get one number, and the move.

Every answer is one governed number, the plain-English why, the exact action to take, and the SQL that produced it. This is the analyst on every desk.

Ask in plain English
Ask anything about your business
dataeze · governed answer
01The problem, and the fix

We are not another tool.
We are the end-to-end fix for the number nobody agrees on.the analyst bottleneck.the leak nobody sees.finding out too late.

Four walls every scaling brand hits. Your data is scattered across Shopify, Amazon, Meta and your 3PL, apps you do not own, and every one reports its own number. We take the whole chain end to end: unify the data, govern every metric, and put an AI analyst on every desk. You will recognise all four.

The D2C founder story
Wall 1 / 4Ladder of Inference

3 dashboards, 3 different numbers

Shopify, Amazon and Meta each report a different figure for the same metric, and you own none of them. Bigger teams get the same split across sales, finance and the dashboard. The meeting ends in a debate, not a decision.

dataeze: every source pulled into a warehouse you own, with one governed definition, so every screen shows the same number.
Wall 2 / 4Theory of Constraints

Your reporting has a bus factor of one

Every question routes through the one analyst who knows where the data is buried. They take leave, and the report never comes. The call either waits, or gets made on gut feel.

dataeze: a team of AI analysts, always on. Ask in plain English, get the answer in seconds, with the SQL to verify.
Wall 3 / 4The Iceberg

The real leak hides below the surface

The topline looks fine, and the detail is scattered across 6 vendor exports, so nobody slices deep enough. The leak, or the upside, is always one cut deeper.

dataeze: the deep dive runs itself. Agents slice every cut and surface the leak or the opening you would have missed.
Wall 4 / 4OODA Loop

It breaks Friday, you find out Tuesday

The number lives in a vendor dashboard nobody opens between reviews. You are always a week behind the problem.

dataeze: a live alert the instant a metric breaks, on any device, so you act while it is still cheap to fix.
Why this compounds

Clean data does not just run the business. It raises the round.

Investors diligence the numbers long before they diligence the deck. A brand that can trace every metric back to the query that produced it answers diligence in days, and defends its valuation with evidence instead of narrative.

You own the warehouseYour data leaves the vendor dashboards and lands somewhere you control.
No analyst in the critical pathAnyone can ask a question and get a governed answer in seconds.
Every number is traceableDiligence ready by default, down to the query that produced it.
02The belief to flip

You bought the Tesla.
Nobody built the road.

Every AI pilot you have run put a brilliant driver on broken roads: 14 disconnected systems, 3 definitions of revenue, no map. It answered anyway, confidently. The model was never the problem. The road is.

✕  AI on raw, messy data ✓  The road dataeze builds

dataeze builds the roads. The governed semantic layer under your stack is the reason the AI tells the truth.

<20% accuracy of AI-generated SQL on raw, ungoverned schemas in industry benchmarks. Confident answers, wrong numbers.
vs
90%+ when every query compiles through a governed semantic layer. We build that layer first, on every engagement.

Sources: AtScale natural-language query benchmark; enterprise text-to-SQL accuracy studies, 2025-26.

Your stack, unchanged
ShopifyAmazonMeta AdsGoogle AdsGA43PL & couriersERP / TallyWhatsApp CX
We go underneath, not instead
dataeze · the governed data foundationwarehouse you own + semantic layer + AI analysts

Not another tool on the shelf. The foundation underneath all of them, built inside your infrastructure, live in 2 to 4 weeks.

Live in 2 to 4 weeks Not a 6 to 12 month data-team build. Proven on real production stacks.
On your own infrastructure We build inside your server or cloud project. dataeze stores none of your data.
Not the cost of a data team One senior team on the actual build, not crores in salaries or a pyramid of juniors.
No rip-and-replace We plug into Shopify, Amazon, ads and the tools you already run today.
03The approach

Raw, scattered systems in. One governed brain out.

This is how the road gets laid. Anyone can demo a chatbot on clean slides; almost no one can make it trustworthy on your live data. Here is why ours holds up.

STAGE 01

Consolidate & clean

Every source, via API, DB or file, into one warehouse: de-duplicated, reconciled, standardized. No rip-and-replace of what you already run.

Where it lives or dies
STAGE 02

Semantic layer

One governed definition of every metric. The single source of truth, and the hard part everyone skips. This is our specialty.

STAGE 03

AI agent + dashboards

A conversational agent and function-wise dashboards on top, trusted from the boardroom to the last mile, every answer traceable.

STEP 1
Understand

Parse intent, entities and time frame.

STEP 2
Plan

Decide the metrics, dimensions and filters.

STEP 3
Resolve

Map to the governed semantic layer.

STEP 4
Run SQL

Compose validated SQL, execute on live data.

STEP 5
Verify

Sanity-check totals, grain and nulls.

STEP 6
Explain

Answer, root cause, next action, traceable.

Your data stays on your infrastructure.

We build the entire system, the data layer, the semantic layer, the dashboards and the agent, inside your own server or cloud project. dataeze stores none of your data. Role-based access at the semantic layer, every query logged and traceable.

Nothing crosses this boundary
  • Built & hosted in your environment
  • Row & column security, full audit trail
  • No data to dataeze cloud
  • No third-party storage
04Built for consumer brands

Made for how D2C actually runs. A different question on every desk.

The foundation is the same everywhere; the semantic layer makes it yours. The questions the agent answers, and the kind of answer it gives back.

D2C & E-commerce

"Why did contribution margin drop last week, across every channel?"
e.g. "Amazon is 40% of revenue but 5% of margin after fees. Shift spend to own-site."
RTO · dispatch SLA · ROAS · CX · cohorts

FMCG & Distribution

"Which 40 outlets should each salesman visit today, and which scheme to pitch?"
e.g. "A scheme gave away ₹15L in margin without lifting volume. Kill it next cycle."
Primary/secondary sales · beat productivity · distributor stock

Retail

"Which stores will stock out this weekend on the top-20 SKUs?"
e.g. "₹4L of slow-moving stock sitting at 2 stores. Move it to the high-velocity branch."
Store funnel · sell-through · basket · replenishment

Supply Chain

"Where is OTIF slipping this week, and what is the root cause?"
e.g. "OTIF fell to 82% on one lane, driven by a single carrier's lead-time slip."
OTIF · lead time · freight · procurement

The same foundation also runs for BFSI, Healthcare & Pharma, Manufacturing and Tech / GCC teams. If that is you, let's talk.

05Proof, not promises

Real companies, live pipelines, numbers that hold up.

A sample of what we run in production today, across very different businesses.

D2C · Shark Tank IndiaLive in production

Phitku

Personal care · Shopify, Amazon, Blinkit, B2B · we are the analytics team

One foundation. Every desk gets the same truth, turned into their next move.

±0.3%
revenue vs Shopify, reconciled nightly, so the board number is never in doubt

Every source, Shopify · Amazon · Blinkit · B2B, self-healed nightly and reconciled into one number then handed to each desk as an action:

Founder
The whole business as one story
Where growth and margin really come from, e.g. own-site out-earns Amazon after fees, so move the spend, with the number that proves it.
Ops
What to action first, right now
The exact orders and lanes at risk, e.g. 340 north-zone orders breaching SLA, re-route these before the cut-off.
Manufacturing
What to produce this week
Demand turned into a build plan, e.g. hold 3 weeks of cover on the fast movers, no stockout, no dead stock.
CX
Which pains to fix first
The few issues that drive most tickets, e.g. fix RTO comms first, it recovers the most revenue per hour spent.
Board
100% accurate numbers, and the road to 3x
Revenue reconciled to the rupee, and the levers that get there: repeat rate, own-site mix and RTO recovery, tracked every month.
Wellness · Multi-studioLive in production
Pilates studios · Punchpass, Fresha, Zoho

Trainers act on at-risk clients, live.

  • Punchpass, Fresha and Zoho unified into one warehouse
  • Power BI dashboards plus a Buddy trainer panel for daily ops
  • Self-healing daily pipeline with a watchdog, fresh on its own
3 into 1three disconnected tools unified into one live warehouse
FMCG · StationeryIn delivery
Kokuyo Camlin · demand-to-shelf forecasting

Demand-to-Shelf clarity from raw sales data.

  • Self-serve dashboard suite over one governed model
  • AI BI agent answers plain-English questions, SQL-traceable
  • Demand forecasting and allocation from sales and distributor data
Demand to shelfAI forecasting and allocation, live over one governed model
D2C · ApparelLive foundation
Made-to-measure · Fynd + Shopify

True store-level attribution, with no shared key.

  • Data warehouse rebuilt on a clean BigQuery star schema
  • Fynd and Shopify bridged despite no shared identifier
  • A silent shipment-feed outage caught and root-caused in days, not quarters
Store-leveltrue attribution across Fynd and Shopify, no shared key needed

See it on your data, not our slides.

We prep a live teardown of your stack before the call. Name, work email, and a time, that is all.

06The pedigree

Operating experience. Quantified.

dataeze is 22 years inside the engine rooms of Indian business, from the sales floor to the boardroom, now productized.

22 yrs
operating, 2004 to today, from the sales floor to the boardroom
₹180 Cr/yr
pricing-led revenue impact delivered at Lenskart
1 IPO
Lenskart 2019 to 2025, inside the building on the way up
6
industries, B2B and B2C: Telecom, Media, FMCG, Retail, Auto, D2C
3
regions run hands-on: India, Japan, Southeast Asia
2,500+
stores put on automated replenishment, ₹52 Cr in unlocked upsell
07Our point of view

What we believe about AI, from doing the work.

We have strong opinions, formed running real data in production. Three of them, plus field notes in Insights below.

The moat

AI on raw data confidently lies

Text-to-SQL scores below 20% accuracy on ungoverned schemas. The fix is not a smarter model, it is the boring layer underneath. The governed semantic layer is what gets you to 90%+, and it is the part everyone skips.

dataeze point of view
Foundations

The semantic layer is the whole game

Everyone demos the chatbot. The reason it survives a board meeting is one governed definition of revenue, margin and churn. We build that first, on every engagement, before a single question is ever asked.

dataeze point of view
Operating

Decisions, not dashboards

Teams do not lack charts. They lack a number they trust enough to act on before the meeting ends. Everything changes when you design backwards from the decision, instead of forwards from the data.

dataeze point of view
See the full argument in our capability deck →
08Who you work with

You get the operator, not an account manager.

dataeze is founder-led, with a senior network activated per engagement. The people who scope your problem are the people who build it. No pyramid of juniors learning on your budget.

Aakash Kathuria, Founder of dataeze
Aakash Kathuria
Founder, dataeze

22 years inside the engine rooms of Indian business.

Airtel's regional sales floors. Strategy desks at Dainik Bhaskar and HT Media. Trade and distributor data at SC Johnson. Then 6 years at Lenskart, Head of Analytics to AVP Global Pricing & Growth, on the road to its IPO, running Owndays analytics across Japan and Southeast Asia along the way, and AI-first analytics at Cars24 after that.

dataeze is that experience, productized.

Connect on LinkedIn
2004Bharti Airtel, then Videocon and Tata Tele: the telecom years, where reporting first met real scale.
2013Dainik Bhaskar & HT Media: business planning and corporate strategy inside India's biggest media houses.
2017SC Johnson: FMCG analytics, distributor and trade data.
2019Lenskart: Head of Analytics to AVP Global Pricing & Growth, through the IPO, with Owndays analytics across Japan and SEA.
2025Cars24: AI-first analytics infrastructure.
2026dataeze: everything above, productized for everyone else.
09Insights

Field notes from the engine room.

How to make your data tell the truth, then put it to work on every desk. Written from real production, not theory.

Single source of truth

One governed number the whole team actually trusts

When finance, growth and ops each pull their own version of last month's revenue, every meeting starts by arguing about whose number is right. One governed number ends that, backed by the exact SQL that produced it.

AI analyst vs dashboard

An AI analyst beats another dashboard, and here is why

A dashboard answers the 20 questions someone anticipated 6 months ago and stays silent on the one you have right now. An AI analyst lets anyone ask in plain English and returns a traceable answer with the exact action.

Want these applied to your data? Book a 20-min working session →

10Questions

Straight answers, before you ask.

What is dataeze?

dataeze (dataeze.ai) is an AI-first data and analytics firm for growing consumer brands. We rebuild your data foundation so AI can tell the truth about your business, then put a team of AI analysts on every desk, so anyone can ask a question in plain English and get a traceable answer with the exact action to take.

Who is dataeze for?

Founders and operators at scaling direct-to-consumer and SME consumer brands across D2C, FMCG and wellness, who are drowning in disconnected data across Shopify, Amazon, ads and spreadsheets.

How is dataeze different from a dashboard or BI tool?

A dashboard shows charts and waits. dataeze governs one trusted number, answers questions in plain English in seconds, and traces every answer back to the exact SQL query that ran. No black box, no analyst bottleneck.

Is my data safe, and where does it run?

Everything runs on your own infrastructure. dataeze builds the data layer, semantic layer, dashboards and the AI agent inside your own server or cloud, with role-based access and every query logged. dataeze stores none of your data.

How fast can we go live?

Most brands are live in 2 to 4 weeks, not the 6 to 12 months a data-team build takes, because the foundation and the AI analysts are productized.

Who built dataeze?

Operators, not researchers, with 20-plus years of enterprise data experience across companies like Lenskart, Cars24, Owndays, SC Johnson and Airtel, now productized for growing consumer brands.

11Let's talk

Go AI-first in 2 to 4 weeks.

dataeze is not another tool. It's an end-to-end solution that puts an AI-first analyst on every desk, budget-friendly, with ROI in multiples. Pick a 20-minute slot and we will show you the first 3 things we would fix to get you to one number your whole team trusts.

Week 1Connect & auditEvery source wired into a warehouse you own. The first reconciliation gaps surface here.
Weeks 2-3The semantic layerEvery metric defined once, governed, reconciled against your source of truth.
Week 4Live on every deskThe AI analyst, dashboards and alerts, in production on your infrastructure.

Already in production for Phitku, the Shark Tank India personal-care brand, plus REDMAT Pilates, Kokuyo Camlin and The Pant Project.

Book your 20-minute teardown

Just your name, work email, and a time. We prep a live teardown of your business before the call.

Add a few details, optional
Pick a time *
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Prefer to reach out directly? Email hello@dataeze.ai  ·  WhatsApp +91 99103 55559

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